hmmm, a good brandLOW CLASSICFASHIONLIVINGFIELDTASTEMY ACCOUNT

Questions asked about 로우클래식(LOW CLASSIC) and their answers. Each answer is linked to its source.

LOW CLASSICLC-75

Is the Yaksu store's basement cafe only for store customers?

When people hear about a cafe attached to a store, they usually think of a place to take a quick break while shopping. It gives peace of mind to know in advance whether it is an area anyone can enter and who uses the space.

hmmm editorial answer

The Yaksu store's basement cafe is a space used not only by store customers, but also by brand employees and neighborhood residents together.

LOW CLASSICLC-73

Did LOW CLASSIC begin construction immediately after purchasing the building for its headquarters?

Stories about acquiring a company building often convey only the end result, leaving one curious about the actual sequence in which the building was created. This question is for readers curious about the process from purchase to completion.

hmmm editorial answer

No, after purchasing the building in 2021, they left it empty for over a year while finding the right person for the remodeling, and only then began construction.

LOW CLASSICLC-71

Where does the name of LOW CLASSIC's fragrance brand SUJIPMIHAK come from?

Some readers are confused about whether it is a separate brand because the name of the newly opened store at the Yaksu branch is different from LOW CLASSIC. Knowing the history of the name also helps understand upcoming stores and categories.

hmmm editorial answer

The name was carried over as it was upon acquiring the curating shop Sujipmihak, and following fragrance, it will expand into living.

LOW CLASSICLC-70

Who participated in renovating the office building?

When hearing about turning an old building into a brand headquarters, one wonders who took on which roles and how they divided the work. In particular, the mention that the construction took a long time leads to the guess that there must have been a search for the right people.

hmmm editorial answer

After purchasing the building, it was left vacant for over 1 year while searching for the right person to take charge, and spatial directing was handled by Lee Hyein Design Studio.

LOW CLASSICLC-68

Did the showroom space continue to change even after opening?

Readers planning to visit the store and headquarters building try to picture in advance what is on each floor. However, if the layout kept changing, they wonder what they will see now.

hmmm editorial answer

Yes, the office space was completed first and floors were equipped one by one, and even after opening, the circulation paths have been continuously adjusted based on user feedback.

LOW CLASSICLC-67

약수점 3층은 언제 가도 볼 수 있는 게 있나요?

매장에 가는 김에 3층까지 둘러볼 생각이었는데, 그 층이 매장인지 전시장인지부터 헷갈리는 독자가 있습니다. 갈 때마다 열려 있는지도 알기 어렵습니다.

hmmm editorial answer

3층은 전시와 팝업이 번갈아 들어서는 공간이라 시기마다 다르고, 늘 무언가 열려 있는지는 아직 확인하지 못했습니다.

LOW CLASSICLC-59

Where can I get the nose pads or temples adjusted to my face after purchasing the collaboration glasses?

With glasses, you often only notice that they slide down or lift on one side after you start wearing them. I am asking because I am not sure whether it is okay to take them somewhere other than the place of purchase.

hmmm editorial answer

Within 1 year from the purchase date, you can receive complimentary fitting at two locations: oror Sounds Hannam branch and Yeoksam Centerfield branch.

This product is currently no longer sold.

LOW CLASSICLC-51

약수점 3층은 갈 때마다 보게 되는 게 달라지나요?

매장에 가려고 찾아보면 3층 이야기가 쇼룸이었다가 향 브랜드 스토어였다가 전시였다가 해서, 지금 가면 무엇을 보게 되는지 감이 잡히지 않습니다.

hmmm editorial answer

네, 3층은 쇼룸이자 향 브랜드 스토어이고 한 달짜리 전시가 열리기도 하는 자리라 시기마다 달라집니다.

LOW CLASSICLC-43

Are different clothes sold on each floor of the Seongsu-dong store?

A reader planning to visit the Seongsu-dong store cannot decide which floor to look at first. Even for a store of the same brand, if different clothes are displayed on each floor, their route changes.

hmmm editorial answer

Yes, different lines are divided between the 1st and 2nd floors, so moving floors means the clothes you encounter will also be different.

LOW CLASSICLC-42

I heard the founder stepped down as head of design; who is making the clothes now?

Readers who knew the brand's creator as its designer wonder about the direction of upcoming clothes upon hearing that the position has become vacant. They are curious about who took over and where the founder has gone.

hmmm editorial answer

The clothes of LOW CLASSIC, which started in 2009 and is in its 17th year this year, have been led by two designers, Kim Se-yeon and Kim Da-som, since last year.

LOW CLASSICLC-41

What is on each floor of the Yaksu and Seongsu branches?

Having heard that the stores span multiple floors, some readers wonder whether they should know what is on which floor before visiting.

hmmm editorial answer

At the Yaksu branch, the main line is on the upper floor and Lc is on the lower floor; at the Seongsu branch, conversely, Lc is on the 1st floor and the main line is on the 2nd floor.

LOW CLASSICLC-40

Can I also see the garment-making workshop if I visit the store?

Having heard that the workshop is located inside the store building, some wonder if customers can actually see that scene in person.

hmmm editorial answer

Yes, the 1st floor pattern room has large windows, so anyone can watch garments being made from outside.