I heard the founder stepped down as head of design; who is making the clothes now?
Readers who knew the brand's creator as its designer wonder about the direction of upcoming clothes upon hearing that the position has become vacant. They are curious about who took over and where the founder has gone.
The clothes of LOW CLASSIC, which started in 2009 and is in its 17th year this year, have been led by two designers, Kim Se-yeon and Kim Da-som, since last year.
Let us first examine the sequence of events. Management came first. CEO Lee Myeong-sin had been running the company in collaboration with a professional manager, before taking on management duties directly 2 years ago[1], and completely stepping down from the creative director position happened last year[2]. Over the 17 years since the founding[3], she took firm hold of the company before letting go of the clothes.
Currently, two people design the collections. The main collection LOW CLASSIC is directed by Kim Se-yeon, and the diffusion line Lc is directed by Kim Da-som[4]. A diffusion line generally refers to a line that maintains the direction of the main collection while broadening reach through different price points or approaches.
Then, what is Lee Myeong-sin doing now? The task she is focusing on the most is the reorganization and expansion of the online platform[5]. She stated that once online operations are somewhat established, she plans to redesign the offline strategy and is also considering direct expansion overseas[6].
This is what has been confirmed so far. Then, what about the backgrounds that brought the two designers to these positions, or the extent to which Lee Myeong-sin's voice influences the final decisions on the collections? — these questions still remain.
hmmm, it is noticeable that the timing of handing over design coincided with the task of online reorganization. It appears that stepping back from clothing was not leaving a seat vacant, but rather moving into a different role.
It has not yet been confirmed in what way Lee Myeong-sin is currently involved in determining the direction of the collections.