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LOW CLASSICLC-73

Did LOW CLASSIC begin construction immediately after purchasing the building for its headquarters?

Stories about acquiring a company building often convey only the end result, leaving one curious about the actual sequence in which the building was created. This question is for readers curious about the process from purchase to completion.

hmmm editorial answer

No, after purchasing the building in 2021, they left it empty for over a year while finding the right person for the remodeling, and only then began construction.

The purchase was in 2021, and the full renewal was on 2024-05-08[1][2]. The time in between is the story of this building. It is the first company building LOW CLASSIC has owned in the 14 years since starting the brand, and its name is Mirae Building[3].

After acquiring the building, the crossroads was when to break ground. Instead of starting construction right away, LOW CLASSIC left the building empty for over a year while looking for someone to take charge of the remodeling, and handled space directing with Lee Hyein Design Studio[4]. After that, construction continued for over another year[5]. It is not a light choice, as the expenses incurred by the building continue to go out even while leaving it empty.

They also had to decide what to build first. They finished the office space first, and filled in the store spaces floor by floor in sequence[6]. Now, there are a canteen and a garden in the basement, the 1st and 2nd floors connect to a store, workroom, and terrace, and the 3rd floor is an activity space named 'Mirae Project'[7]. Even after opening, the work did not stop. The lounge, which was initially placed on the 1st floor, was moved to the 2nd floor because employees did not use it as much as expected and it was thought it could cause confusion by overlapping with the flow of store customers[8]. They continuously adjusted the flow of movement while observing the reactions of the people using it[9].

The full renewal on 2024-05-08 is also an extension of that[10]. hmmm, the day of opening was not the completion date, but rather the first day of modifying and adapting.

Unanswered questions

It has not yet been confirmed specifically how each floor changed in the 2024 renewal.