Co-founders Kim Hyun-ji and Seo Kyun-seok ran a vintage shop together prior to launch, and then presented HATCHINGROOM at Archive Co in 03/2021. Instead of carrying out two releases across S/S and F/W, they release items a total of three times a year, divided into spring, summer, and autumn. They operate a total of three standalone offline stores, including flagship stores in Seochon, Jongno-gu, Seoul and Seongsu-dong, Seongdong-gu, as well as the Jamsil Lotte World Mall branch.Based on official sources
Frequently used materials are cotton (six out of ten), polyester (three out of ten), and nylon (one out of ten). Words frequently appearing in names are restock, tee, and dark. Colors are achromatic (three out of ten), others (three out of ten), and chromatic (three out of ten).Based on official sources
Focusing on cotton materials, which account for six out of ten, and t-shirt items, it concentrates on basic product lines that are comfortable to wear in daily life. Colors are evenly divided among achromatic, chromatic, and other colors at three out of ten each, showing a balanced composition.hmmm editorial answer
