What meaning is carried by the name POSTALCO and the pigeon logo?
After seeing the pigeon emblem embossed in the corner of the products and the brand name that evokes mail, a situation where one wonders what led to these symbols being adopted.
It is a name combining mail and company, because the brand began from the way people communicate by sending letters and from a leather document holder used to hold and carry papers.
If you look at the cover of a notebook or the inside of a wallet, a standing pigeon with folded wings is stamped. This little bird flew in from the document holder that first started the brand. In 2000, while working at Jack Spade in New York, Mike Abelson saw papers getting utterly crumpled inside his partner Yuri's bag and devised a leather document holder that would keep papers neat[1].
The name also came from that use. POSTALCO is a name created by combining 'POSTAL', meaning mail, and 'COMPANY', meaning company[2]. The bird in the logo is also a carrier pigeon that carried news across long distances[3]. This is because the brand found its roots in communicating and connecting with one another, like a letter that conveys feelings written on paper[4].
The first item created was a leather document holder[5][6]. Having started in this way with an envelope to hold documents, POSTALCO expanded its lineup to various daily lifestyle tools that hands touch every day, including pens and key holders, as well as bags, everyday clothing, and rainwear[7].
The specific turning point that prompted the expansion of the lineup from its first product, the leather document holder, into clothing and rainwear has not yet been confirmed.