How is the 'non-fade denim' mentioned in the description different from regular jeans?
When wearing indigo-colored denim, people often worry that the blue color will rub off onto other clothes or bags. You would want to check what properties this unfamiliar fabric term in the product description refers to.
Non-fade denim is a specially dyed fabric designed to maintain its deep color for a long time while reducing the transfer of dye onto contacting clothing or belongings.
Non-fade means that the color does not easily fade. Originally, denim has the characteristic of having indigo dye placed only on the surface of the yarn, so the blue color naturally washes out the more you wear and wash it. This is also why blue dye transfers to white clothes or light-colored bags that come into friction with it. On the other hand, non-fade fabric is made to tightly bind dye into the fibers to reduce color fading after washing and color transfer caused by friction.
The pants chosen in the indigo blue option among Moia's raw pocket denim are produced based on this non-fade denim material[1]. On top of this, a bio-washing process that smoothly refines the fabric surface with enzymes has been added[2]. The stiff texture has been eased so that it wraps around you comfortably right from the first wear[3].
Specific wash temperatures or recommended detergent standards to maintain the anti-color-loss effect of the non-fade fabric for a long time have not yet been confirmed.