hmmm, a good brandMoiaFASHIONLIVINGFIELDTASTEMY ACCOUNT

Questions asked about 모이아(Moia) and their answers. Each answer is linked to its source.

These barrel-leg pants are made from bio-washed non-fade denim fabric. Front welt pockets are placed low on the leg, which gathers in a rounded shape toward the bottom. Equipped with five belt loops and four pockets, they are great for comfortable daily wear.

Why this product

Selected because the curved silhouette, fabric with reduced color bleeding, and neatly finished pockets stand out.

  1. Barrel-leg line and treated fabric

    Bio-washed non-fade denim is used to reduce worries about color transfer while bringing out the rounded silhouette.

  2. Front welt pocket placement

    Welt pockets are placed low on the front of the pants, adding a clean accent.

  3. Hardware and stitching finish

    Finished with a logo-engraved shank button and YKK zipper, while stress points are meticulously reinforced with bartack stitching.

This is a pullover blouse made of 100% nylon fabric with a subtle sheen. Featuring a cowl neck and raglan cut, it has a 2-way structure that can be worn front-to-back without distinction. You can adjust the silhouette using the neckline drawstring finished with matte black-plated tips for light, everyday wear.

Why this product

Chosen because you can change the look by reversing front and back and tightening the neckline.

  1. A 2-way design worn front to back

    Featuring a cowl neck on one side and a raglan cut on the other, it can be rotated and worn either way without distinction between front and back.

  2. A neck drawstring that adjusts the silhouette

    Pulling the neckline string changes the silhouette, and the cord ends are finished with matte black-plated tips.

  3. Nylon fabric with a subtle sheen

    Made with 100% nylon material that is light and has a gentle sheen across its surface.

MoiaMO-49

What is the purpose of the hem string and side pockets on the half placket shirt?

Shoppers ask this when wondering what role the hem drawstring and side seam pockets play when actually worn, as they are not commonly seen on ordinary shirts.

half placket shirt (black)
hmmm editorial answer

The hidden string at the hem refines the garment's shape, and the recessed pockets on the side seams allow it to be worn like a light piece of outerwear while still being a shirt.

This is a blouse made from a 51% lyocell and 49% viscose blend fabric that has undergone washing to create a natural texture and variations in color. It can be worn reversibly front to back, and buttons at the sleeve cuffs adjust the wrist circumference. It can be worn as a set matched with the shirred skirt crafted from the same material.

Why this product

It was chosen because of its flexible reversible front-to-back construction and the texture of the washed blend material that stands out.

  1. 2-way reversible front-to-back construction

    It is designed to be worn without front or back distinction, and the cuff buttons adjust the circumference.

  2. Set-up worn together with a skirt

    Crafted from the same material as the draped shirring skirt, the top and bottom can be matched and worn as a single set.

  3. Washing process and blend material

    Made of a 51% lyocell and 49% viscose blend fabric, it undergoes a washing process that reveals natural texture and localized color variations.

MoiaMO-47

Which side of the scarf blouse should be worn to the front?

You may have seen the description that it can be worn reversibly with no distinction between front and back, but it can be hard to judge how to wrap the scarf and which side to treat as the standard front.

2way scarf blouse (gray)
hmmm editorial answer

Neither side is fixed as the front, so you can freely choose according to your preference whether to place the side where the scarf ties at the chest or let it fall down the back.

This is a striped shirt crafted from 100% cotton fabric. Using the hidden buttons on the side seam, it can be styled interchangeably between a basic silhouette and an asymmetrical silhouette. It is finished with 4-hole nut buttons as the front closure trims.

Why this product

It was selected because it features a natural 100% cotton fabric and a structure that changes silhouette using side seam buttons.

  1. 100% Cotton Material

    The entire fabric is composed of 100% cotton without any other blends.

  2. Silhouette Transformation via Side Seam Buttons

    By using the hidden buttons on the side seam, it can be styled alternately into an asymmetrical silhouette or a basic silhouette.

  3. 4-Hole Nut Button Finish

    Nut button trims with four holes were adopted to finish fastening the garment.

MoiaMO-44

코트 설명에 나오는 '카라 비조'는 어떤 부분인가요?

트렌치코트 상품 설명을 읽다가 생소한 봉제 용어를 마주한 상황입니다. 옷깃 주변에 달린 작은 부속의 생김새와 쓰임이 궁금해 질문하게 됩니다.

A-line wind coat (black)
hmmm editorial answer

옷깃을 세워 목을 감싸도록 여며주는 작은 덧천으로, 필요에 따라 떼어내거나 단추로 채워 목선을 높게 연출하는 장치입니다.

This is a boxy-fit striped shirt made of pure cotton treated with bio-washing. The front placket is finished with 4-hole nut buttons, and hidden buttons along the side seams are structured to adjust the width and line. It is great to drape on lightly on its own or to wear while changing the silhouette by fastening the buttons.

Why this product

We paid attention to the utility of creating different lines depending on how the buttons are fastened, as well as the washed cotton fabric.

  1. Silhouette changed by side buttons

    Depending on how you fasten the hidden buttons along the side seams, you can wear it divided into a basic silhouette or an asymmetrical line.

  2. Bio-washing and nut button finish

    The fabric surface is treated with bio-washing, and the closures are sturdily finished with nut buttons that have 4 holes.

  3. Pure cotton fabric and generous width

    Made of 100% cotton fabric with subtle stripes, it shows a relaxed boxy fit.

This is a half-placket shirt made of a blended fabric of 70% cotton and 30% nylon. The neckline can be opened and closed with three buttons, and the width can be properly adjusted to wear using the string inside the hem. Slit pockets are placed on the side seams, making it suitable for holding small belongings.

Why this product

Selected after thoroughly examining the blended fabric, adjustable details, and pockets and trims designed with utility in mind.

  1. Cotton and nylon blend

    Made of a fabric that combines 70% cotton and 30% nylon.

  2. Adjustable neckline and hem

    You can change the neckline closure with three buttons, and adjust the garment's width with the string hidden inside the hem.

  3. Logo-engraved buttons and side pockets

    Nut buttons engraved with the logo are attached, and slit pockets are placed on the sides to add practicality.

This is a round-neck vest featuring a wool-nylon blend outer fabric mixed with black and gray tones, lined with contrasting cotton fabric. The front fastens with logo-engraved horn buttons, and the silhouette is tidied with darts and welt pockets. It can be lightly layered on its own or worn as a setup with a coat and pants made of the same fabric.

Why this product

Chosen for its balanced blend material, neat finish, and versatility extending to a setup look.

  1. Melange outer fabric and contrasting lining

    A contrasting cotton lining is added to a wool-nylon blend outer fabric mixed with black and gray tones. Made from a blend of wool 60% and nylon 40%, it is carefully finished down to the inside.

  2. Neat details and trims

    It is neatly finished with logo-engraved horn buttons along with dart and welt pocket details.

  3. Setup wear configuration

    It can be worn as a setup together with the dolman half coat and melange wool pants crafted from the same fabric.

This is a dolman-silhouette half coat made of a wool-nylon blend fabric mixing black and gray tones. It is spaciously crafted with a round neckline and a relaxed fit where the sleeves continue without distinct shoulder seams. It is good for throwing on lightly or wearing as a set with a vest and pants made of the same fabric.

Why this product

Three reasons examining its relaxed silhouette and meticulous craftsmanship.

  1. Wool-nylon melange fabric

    Woven with a blend of wool 60% and nylon 40%, the black and gray colors blend subtly to reveal deep coloration.

  2. Set-up coordination possible

    It can be worn as a coordinated set by pairing it with a wool vest or pants made from the same fabric.

  3. Lining and subsidiary materials finish

    Lined with a contrasting melange cotton fabric and finished with horn buttons engraved with the brand logo, meticulous care was taken with detailed elements.

A single trench coat made from surface-coated pure cotton fabric. With a deep pleat detail added to the back, the width spreads out loosely. It is good for standing up the collar or casually throwing on during windy seasons.

Why this product

Here are the reasons to take note of this coat.

  1. Coated cotton with a subtle sheen

    A coating is applied to the surface of the 100% cotton fabric, giving it a subtle sheen.

  2. A-line silhouette and back pleat

    A relaxed A-line single trench coat with a deep pleat detail added to the back to widen the fit.

  3. Neck styling using the collar tab

    You can fasten it into a high neck with the collar upright using the detachable collar tab.