What does the 'expansion of the senses' mentioned in the brand introduction mean?
I knew it as a brand that deals with fragrance, but the introduction mentions expanding the senses, which makes me wonder specifically what that means.
It means expanding the experience of filling daily life through the sense of smell into other daily senses that repeat every day, such as the sense of taste through coffee and bread, and the sense of touch through contact with towels.
GRANHAND has been researching scents and products, putting forward the 'routinization of fragrance' that can be enjoyed comfortably in ordinary daily life rather than just on special moments[1]. Not stopping here, the method of expanding its scope into other senses that fill the day is called the expansion of the senses[2].
It crosses over one by one from the nose that perceives scent to daily life where one tastes and touches every day. First is the sense of taste. Starting with the coffee brand Komfortabel COFFEE, it also operates Fleur de Pain, a bakery brand that naturally accompanies coffee with bread[3][4]. Next is the sense of touch felt by the skin. It extends its touch to heiion, which handles towels, the most personal object that repeatedly touches the skin throughout the day[5][6].
hmmm, just as changing the air in a room with perfume, this appears to be an attempt to evenly fill the texture of the day with a cup of coffee, a piece of bread, and a clean towel.
We have not yet confirmed whether the stores of each brand are gathered together in one space or operated separately as independent spaces.