Do GRANHAND stores offer different experiences depending on the branch?
When looking to visit a nearby branch, one wonders whether what is offered or the activities available differ by store. The intention is to check the characteristics of each space beforehand and decide on a visit.
Operating multiple locations starting with its first store, the Bukchon branch, GRANHAND has prepared distinct, unique experiences for each branch, such as capsule ordering or a tea lounge.
Upon entering a GRANHAND store, one encounters different actions beyond simply smelling fragrances. Starting with the first store in Bukchon, the stores opened reach six locations in total[1]. Each space differs not merely in location, but embodies different processes and roles experienced by guests.
At the Mapo branch, the method of selecting items and paying stands out first. Here, a unique method of ordering desired products through capsules has been arranged[2]. At the Namsan branch, weight is placed on staying and resting. Located halfway up Namsan, this space is equipped with a tea lounge where you can drink tea while looking out at the city view[3]. At the Seochon branch, taking it one step further, time to connect deeply with fragrances is offered. Going up to the 2nd floor of the store, a perfumery workshop is held where you can directly work with the fragrance blending process[4].
hmmm, rather than merely changing the exterior appearance for each branch, the guest's actions themselves—staying, ordering, and learning—have been designed differently.
The conditions for using the Namsan branch tea lounge and the detailed operation method of the Seochon branch perfumery workshop have not yet been confirmed in official materials.