Developed by creative director Takayuki Minami, FreshService began in 2013 in Shinjuku, Tokyo, as a pop-up store based on the concept of a fictional delivery company. Following the establishment of FreshService STOCKROOM in Nagoya in 2016, FreshService Headquarters was opened in Jingumae, Tokyo, in 2018. As directly managed stores, in addition to FreshService Headquarters in Jingumae, Tokyo, it operates stores in Sendai, Nagoya, and Kyoto.Based on official sources
Frequently used materials are cotton (half), polyester (half), and fabric (four out of ten). Words frequently appearing in names are corporate, shirt, and pants. Colors are achromatic colors (half), navy/blue (one in five), and chromatic colors (one in ten).Based on official sources
On materials where cotton and polyester each account for half, names like corporate, shirt, and pants are mainly used to present neat daily wear. In colors as well, achromatic colors account for half and navy/blue for one in five, giving a clean and calm impression.hmmm editorial answer
