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Questions asked about 알렌오(ALLENO) and their answers. Each answer is linked to its source.

ALLENOAL-38

What has changed as ALLENO, which was a boutique designer brand, became an SK Stoa exclusive brand?

This question seeks to check whether the unique designer workflow and level of perfection of the existing boutique brand continue even after transitioning to an exclusive brand of a major home shopping channel.

hmmm editorial answer

While the distribution method changed as it reorganized into an SK Stoa exclusive brand, the production system in which a designer with 25 years of experience directly coordinates the entire process remains unchanged.

ALLENOAL-37

What does "neo-couturism" mentioned in the brand introduction mean in terms of how clothes are made?

You might wonder what kind of actual craftsmanship the unfamiliar term "neo-couturism" written in the brand introduction refers to. You may want to know why a designer brand that produces ready-to-wear uses an expression close to custom-made clothing.

hmmm editorial answer

It means that the designer directly refines and completes the entire process, from samples to production, by modernly reinterpreting the elaborate tailoring methods of traditional custom-made clothing.

ALLENOAL-36

How is Lycra, mentioned in the material description, different from span?

Lycra is listed in the jacket's blend ratio while the description says span, prompting a desire to check the difference and roles of the two names.

알렌오 시그니쳐 4버튼 자켓 (블랙)
hmmm editorial answer

Lycra is a representative brand name for spandex, an elastic fiber, and it plays a role in adding elasticity to wool fabric so that the garment stretches comfortably during movement.

This is a black jump dress that adjusts its fit with a silver waist string. It has pockets on both sides, making it easy to store small belongings. It is good to wear as a single piece on days with a lot of movement, such as outings or golf.

Why this product

Selected because it can be adjusted to fit the body snugly even on days with outdoor activities.

  1. Adjustable waistline

    You can pull the silver waist string to adjust it appropriately to the desired fit.

  2. Pockets on both sides

    Pockets are provided on both sides, allowing you to easily carry small belongings.

  3. A single piece for active days

    It can be worn simply even on days with large movements, such as golf wear or an outing outfit.

This is an ivory blouse woven from 100% polyester fabric. It is made in a medium thickness without lining or stretch, and can be worn in two true-to-size options, S and M.

Why this product

We selected this blouse based on the characteristics of its fabric and its sizing configuration.

  1. Single polyester material

    It is woven from 100% polyester and has a medium thickness with no lining and no stretch.

  2. Two sizing options

    It is divided into S and M sizes; based on size S, the chest width is 51.5cm and the total length is 65cm.

  3. Brand signature line

    This is an ivory blouse designed as part of the ALLENO signature line.

ALLENOAL-33

In the garment-making process, what specific stage is 'basting' (fitting)?

The word 'basting' (gabong) in the production process described in the brand introduction was unfamiliar to me. I was curious about what specific work it entails, as it is a process not often mentioned in standard ready-to-wear explanations.

hmmm editorial answer

Basting is the stage of temporarily stitching a garment together before completion and trying it on to adjust the silhouette and measurements, and at ALLENO, the designer directly inspects this process.

This is a knit of medium thickness woven by blending cotton 80% and polyester 20%. It features a round neckline and vertical ribbed texture, and with a total length of 40.5cm, it naturally reaches the waistline. Being stretchy, it expands flexibly to the body in daily life.

Why this product

Carefully selected by looking across the lightweight length and comfortable stretchiness.

  1. Cotton and polyester blend material

    Woven by blending cotton 80% and polyester 20%.

  2. Semi-cropped length of 40.5cm

    With a semi-cropped length of 40.5cm in total length, it naturally reaches the waistline.

  3. Medium thickness with added stretchiness

    The thickness is at a medium level, and being stretchy, it expands flexibly to the body when worn.

ALLENOAL-30

It is said to run large; can I choose my usual size?

Because the official notice states that it runs large, it is difficult to judge whether to buy one's usual size or size down. This is to estimate what silhouette actually appears based on the thickness and actual measurements.

알렌오 캐시미어 시그니쳐 코트 (Navy)
hmmm editorial answer

The body width is generous in both sizes, but the shoulder line is relatively neat, so you can choose your usual size or one size smaller depending on the clothing you wear underneath.

This is an inner bra top made of stretch fabric with regular thickness. It combines two colors, black and charcoal, and the shoulder strap length can be adjusted to fit the body. The bottom banding holds the area under the bust, making it great to wear comfortably inside outerwear.

Why this product

It was chosen for its stretchy fabric and details that can be adjusted to fit the body.

  1. Length-adjustable shoulder straps

    You can adjust the shoulder strap length so that it fits closely and suitably to each body shape.

  2. Color combination of black and charcoal

    It creates a calm tone by combining two colors: black and charcoal.

  3. Fabric with stretch

    With a regular level of thickness, it has elasticity and wraps softly around the body.

This is a thin lace pullover made with a blend of polyester and spandex that stretches flexibly. It features subtle shimmering flower details all over the fabric and is made in a generous size with a chest width of 45.5cm. It is suitable for lightly layering under outerwear or tops.

Why this product

Chosen for its blend of subtle decoration and comfortable stretch.

  1. Shimmering flower details

    Subtle shimmering flower details are etched into the fabric so it is not monotonous.

  2. Thin material with added stretch

    Blending 98% polyester and 2% spandex in a thin thickness, it stretches flexibly without feeling tight on the body.

  3. Generous actual measurements

    Made in a generous size based on a chest width of 45.5cm and a total length of 61cm, making it comfortable to wear.

ALLENOAL-27

With a chest width of 36cm, does it fit tightly to the body, or does it stretch comfortably?

This is the moment of wondering whether the chest width of 36cm listed on the detailed size chart might be too tight. One wants to gauge the fit between the slim measured dimension and the knit fabric's actual stretchability.

스퀘어 니트 나시원피스 (베이지)
hmmm editorial answer

While the chest width measurement is on the narrower side at 36cm, the knit material features excellent stretch, so it expands flexibly to fit your body shape and wraps comfortably around the body.

These shorts are made of 100% polyester fabric with a soft leather texture. They feature an elastic waistband all around, a 34cm rise, side pockets, and side slits at the hem. They are great for moving lightly and comfortably in everyday life.

Why this product

We selected this piece because you can effortlessly enjoy comfortable wear and a soft leather texture in daily life.

  1. Elastic Waistband and Roomy Rise

    An elastic band runs all around the waistline, and the generous 34cm rise ensures a comfortable fit.

  2. Soft Eco-Leather

    Using a supple and soft 100% polyester fabric, it brings out the texture of leather.

  3. Storage Pockets and Hem Slits

    Generously sized pockets on both sides and slits on the hem sides make it easy to move around.