What does "neo-couturism" mentioned in the brand introduction mean in terms of how clothes are made?
You might wonder what kind of actual craftsmanship the unfamiliar term "neo-couturism" written in the brand introduction refers to. You may want to know why a designer brand that produces ready-to-wear uses an expression close to custom-made clothing.
It means that the designer directly refines and completes the entire process, from samples to production, by modernly reinterpreting the elaborate tailoring methods of traditional custom-made clothing.
Couture refers to traditional custom-made clothing crafted meticulously by hand. Adding the prefix "neo", meaning new, established the direction of reinterpreting precise custom tailoring methods to fit modern garments. ALLENO aims for dedicated tailoring based on this neo-couturism[1].
The core is the craftsmanship. Tailoring refers to the cutting technique that brings out the grain of the fabric and creates a three-dimensional form to fit the body shape. ALLENO is a boutique designer brand led by a fashion designer with 25 years of experience[2]. From sample work that turns initial ideas into physical pieces to patterns that become the standard of fit, fittings to check the finish, and final production, the main designer directly coordinates the entire process[3].
In conventional mass-produced ready-to-wear, the planning, patterning, and sewing stages are separated, sometimes making it difficult for the designer's intention to carry through entirely. hmmm, rather than a grandiose slogan, it is closer to a promise that the designer will not let go of the entire process of establishing the garment's structure and perfecting its shape until the very end.
We have not yet confirmed the detailed styling standards for implementing neo-couturism into specific silhouettes or styling.