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What does 'Imayoiro' written in the description mean?

This is a situation where someone saw an unfamiliar word written in the ink description and became curious about what kind of color it is. It is when one wants to know the origin and hue behind an unfamiliar name written in Chinese characters.

Kyo no Oto | Imayouiro
Kyo no Oto | Imayouiro
Kyo no Oto | Imayouiro
hmmm editorial answer

Imayoiro means 'a color popular right now,' and is a traditional color name referring to the safflower-dyed red hue that was widely loved during the Heian period.

Although it sounds like a modern name, the 'now' that this color refers to is the Heian period of 1,000 years ago. Imayoiro (今様色) means 'a color popular right now,' referring to the red of safflower dye that was greatly loved in aristocratic society at the time [1]. Because only small amounts of safflower dye can be extracted from safflower petals, it has long been known as a very precious and brilliant red hue.

TAG STATIONERY's Kyo no Oto (京の音) is a writing ink series that reinterprets traditional Japanese colors handed down since the Heian period using modern techniques and interpretations [2]. It revives the hue that people 1,000 years ago enjoyed and called the newest, turning it into everyday ink to write down on paper.

hmmm, in other words, it allows us to meet at today's pen tip the very color that ancient people cherished and called 'today's trend.'

Official product page ↗Kyo no Oto | Imayouiro京の音 | 今様色¥1,980Available for international purchase
Unanswered questions

Whether natural safflower dye is actually included in the Imayoiro ink has not yet been confirmed in official materials.

Product measurements

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Kyo no Oto | Imayouiro

Other stated figures

Other stated figures
PartValue
용량40ml