Where does the brand name 'TANSANMAGNESIUM' come from?
I was curious about its meaning and origin because a chemical substance name, somewhat unfamiliar for a clothing brand, was used. I also wanted to know how it relates to climbing elements.
It is a name inspired by the term for the powder applied to increase hand friction when rock climbing.
TANSANMAGNESIUM (magnesium carbonate) refers to the powder that rock climbers apply to increase hand friction and prevent slipping before gripping rocks[1]. Commonly called chalk, this substance is an essential climbing item that maintains fingertip grip when scaling rugged rocks.
The brand starts from the name of this powder that supports fingertips, creating practical products that reinterpret various elements of climbing from its own perspective[2]. Like the image of a climber facing gigantic mountains, rocks, and walls, it incorporates scenes encountered in climbing into clothing with visual graphics and colorful details[3].
hmmm, like the powder that firmly connects palms and rough rock walls, the name carries the attitude of closely weaving the professional elements of climbing culture into the sensibility of everyday wear.
It has not yet been confirmed from what specific climbing experience the founder drew inspiration to start the brand.