What is the meaning of 'Record Your Own Original' engraved on the front of the hat?
The English phrase is clearly embroidered on the front of the cap, making one wonder what intention the brand had in inscribing it.
![Symmetric Nylon-cap #6 [silver]](https://img.hmmm.pub/brands/ryoo/products/79e51500-54df-4b00-b18c-2b3d9c482474/0.jpg)
It means to remember your own uniqueness, serving as the core message that penetrates the entire brand and the direction of the character leading the first collection.
It can be translated as 'Record your own unique self.' It is not a simple graphic. This phrase is the core message running through the entire brand RYOO, and it represents the direction of the character who leads the first collection, 'Early Winter (初冬)'[1].
The weight carried by the phrase is also revealed in the production method. Instead of thinly printing the phrase on the front of the hat, it was thickly engraved with dimensional embroidery that has a sense of thickness[2]. Dimensional embroidery is a technique that makes the design stand out upward by adding cushioning material inside the thread; compared to flat embroidery, the shape of the letters is clearer and produces a richer texture. It is a composition that embodies the wish for the person wearing the cap to protect and remember their precious time[3].
The specific setting or story of the character leading the first collection, 'Early Winter (初冬),' has not yet been confirmed.