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Moia 모이아MO-65

What kind of feature is the "hidden" detail that often appears in Moia's clothing descriptions?

When reading descriptions of shirts or tops, expressions like "hidden button" or "hidden string" repeatedly catch the eye. It makes one wonder how these features, which are not visible from the outside, change the shape of the clothing.

half placket shirt (black)
stripe shirt (ash)
washed stripe shirt (midnight)
half placket shirt (black)
Based on official sources

These are buttons and strings concealed in the side seams or hems so as not to be visible from the outside, serving as features that transform the garment's silhouette from a basic shape into an asymmetrical or shirred/pleated form.

The concealed features at Moia are mainly found in the side seams or inside the hems. It is a recurring method across various garments, to the extent that the word "hidden" was used in the descriptions of 33 items out of the 241 examined[1].

They alter the shape from the inside without increasing externally visible details. For items like the washed stripe shirt or the stripe shirt, fastening the button concealed inside the side seam creates an asymmetrical silhouette, or unfastening the button allows it to be worn arranged in a basic silhouette[2][3].

A similar feature is also incorporated into the hem. The half placket shirt is designed so that pulling the string hidden inside the hem adjusts the circumference and silhouette[4]. Throughout the clothing, features are provided that allow the wearer to directly change the silhouette without exposing buttons or strings on the outside.

Product measurements

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half placket shirt (black)

Measurements

Actual measurements stated by the brand
Partone size
length69.5cm
shoulder width56.5cm
sleeve length53.5cm
chest width62cm

Other stated figures

Other stated figures
Partone size
hem length ◦62.5cm

For rows marked with ◦, flat measurement or circumference could not be confirmed in official sources, so hmmm determined them using figures from the same item.

stripe shirt (ash)

Measurements

Actual measurements stated by the brand
Partone size
shoulder width55cm
sleeve length54cm
armhole33cm
chest width68cm

Other stated figures

Other stated figures
Partone size
hem length ◦64.5cm

For rows marked with ◦, flat measurement or circumference could not be confirmed in official sources, so hmmm determined them using figures from the same item.

washed stripe shirt (midnight)

Measurements

Actual measurements stated by the brand
Partone size
length72.5cm
shoulder width55cm
sleeve length54cm
chest width68cm

Other stated figures

Other stated figures
Partone size
hem length ◦64.5cm

For rows marked with ◦, flat measurement or circumference could not be confirmed in official sources, so hmmm determined them using figures from the same item.

half placket shirt (ash gray)

Measurements

Actual measurements stated by the brand
Partone size
length69.5cm
shoulder width56.5cm
sleeve length53.5cm
chest width62cm

Other stated figures

Other stated figures
Partone size
hem length ◦62.5cm

For rows marked with ◦, flat measurement or circumference could not be confirmed in official sources, so hmmm determined them using figures from the same item.

hen shoulder bag (brown)

Measurements

Actual measurements stated by the brand
Partone size
strap length63cm
width36cm
height21.5cm

Other stated figures

Other stated figures
Partone size
depth12cm