What kind of feature is the "hidden" detail that often appears in Moia's clothing descriptions?
When reading descriptions of shirts or tops, expressions like "hidden button" or "hidden string" repeatedly catch the eye. It makes one wonder how these features, which are not visible from the outside, change the shape of the clothing.
These are buttons and strings concealed in the side seams or hems so as not to be visible from the outside, serving as features that transform the garment's silhouette from a basic shape into an asymmetrical or shirred/pleated form.
The concealed features at Moia are mainly found in the side seams or inside the hems. It is a recurring method across various garments, to the extent that the word "hidden" was used in the descriptions of 33 items out of the 241 examined[1].
They alter the shape from the inside without increasing externally visible details. For items like the washed stripe shirt or the stripe shirt, fastening the button concealed inside the side seam creates an asymmetrical silhouette, or unfastening the button allows it to be worn arranged in a basic silhouette[2][3].
A similar feature is also incorporated into the hem. The half placket shirt is designed so that pulling the string hidden inside the hem adjusts the circumference and silhouette[4]. Throughout the clothing, features are provided that allow the wearer to directly change the silhouette without exposing buttons or strings on the outside.





The specific measurements for how much the width or circumference decreases when fastening the hidden buttons or tightening the strings have not yet been confirmed.
Product measurements
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half placket shirt (black)
Measurements
| Part | one size |
|---|---|
| length | 69.5cm |
| shoulder width | 56.5cm |
| sleeve length | 53.5cm |
| chest width | 62cm |
Other stated figures
| Part | one size |
|---|---|
| hem length ◦ | 62.5cm |
For rows marked with ◦, flat measurement or circumference could not be confirmed in official sources, so hmmm determined them using figures from the same item.
stripe shirt (ash)
Measurements
| Part | one size |
|---|---|
| shoulder width | 55cm |
| sleeve length | 54cm |
| armhole | 33cm |
| chest width | 68cm |
Other stated figures
| Part | one size |
|---|---|
| hem length ◦ | 64.5cm |
For rows marked with ◦, flat measurement or circumference could not be confirmed in official sources, so hmmm determined them using figures from the same item.
washed stripe shirt (midnight)
Measurements
| Part | one size |
|---|---|
| length | 72.5cm |
| shoulder width | 55cm |
| sleeve length | 54cm |
| chest width | 68cm |
Other stated figures
| Part | one size |
|---|---|
| hem length ◦ | 64.5cm |
For rows marked with ◦, flat measurement or circumference could not be confirmed in official sources, so hmmm determined them using figures from the same item.
half placket shirt (ash gray)
Measurements
| Part | one size |
|---|---|
| length | 69.5cm |
| shoulder width | 56.5cm |
| sleeve length | 53.5cm |
| chest width | 62cm |
Other stated figures
| Part | one size |
|---|---|
| hem length ◦ | 62.5cm |
For rows marked with ◦, flat measurement or circumference could not be confirmed in official sources, so hmmm determined them using figures from the same item.
hen shoulder bag (brown)
Measurements
| Part | one size |
|---|---|
| strap length | 63cm |
| width | 36cm |
| height | 21.5cm |
Other stated figures
| Part | one size |
|---|---|
| depth | 12cm |


