What does 'draft_one' mentioned in the introduction of the Anguk store mean?
When reading the introduction to the Hanahzo Anguk store, one comes across the unfamiliar name 'draft_one: Bukchon.' Because it differs from typical store names, it raises curiosity about the intended meaning behind it.
It is a name given to the Anguk store building, meaning the first draft that will prove the brand's ongoing growth going forward.
The Hanahzo Anguk store is located on Gyedong-gil near Anguk Station on the Seoul subway, at 37 Changdeokgung 1-gil, Jongno-gu[1][2]. It is a single-story red-brick building that the 2 co-representatives Hanah Cho and Sangman Kim came across by chance while walking along Gyedong-gil; it is a space that was rebuilt from a hanok in the 1980s and subsequently served as a laundromat and a Korean restaurant[3][4].
While turning this building into a showroom, Hanahzo gave it the name 'draft_one: Bukchon'[5]. It carried the idea that it would be a space serving as the first draft to prove the journey of the brand's growth[6]. Following the LCDC showroom, the interior design was planned together with Director Taehee Lim[7].
It has not yet been confirmed whether architectural traces from its time as a laundromat and a Korean restaurant still remain inside the current store.