Is the first overseas store also operated directly without going through other distributors?
When a brand that has operated only directly managed stores domestically expands overseas, people sometimes wonder if it continues the same principle.
In accordance with its principle of not distributing products outside of directly operated stores, GRANHAND is establishing its own corporation in Japan to prepare its first overseas store in Nakameguro, Tokyo[1][2][3].
There is a crossroads faced when heading into overseas markets. Usually, when a brand moves to another country, it first considers reducing risk by entering local distribution channels or relying on wholesale sales. However, GRANHAND did not compromise its principle of not distributing or selling products outside of its directly operated online and offline stores, even outside of national borders[4].
It chose an uneasy path. The store in Nakameguro, Tokyo, Japan, chosen as the first overseas base, was also prepared as a directly operated store, not through consignment or store-in-store entry[5][6]. It established a Japanese corporation directly[7].
hmmm, this persistence in fully maintaining the density of the space where scents are experienced, rather than pursuing distribution networks simply to sell many products, has continued across the ocean.
The exact opening date and specific space configuration of the Tokyo Nakameguro store have not yet been confirmed.