How does the phrase 'capturing moments' in the brand introduction connect to the bag design?
In the brand introduction, I saw the sentence stating that the designer translates moments into design. I am curious about how the different fields of photography and bags are connected.
This story stems from the background of a designer majoring in photography who started a bag brand in Seoul in 2016 to translate everyday moments into design.
It blends naturally into daily life while leaving something special behind[1]. YEOMIM is a bag brand that started in Seoul in 2016[2][3].
It started with photography. Based on her experience majoring in photography, YEOMIM designer Kim Yesuk started making bags to translate passing moments into design[4]. If photography is the act of stopping a fleeting scene in a square frame, a bag is a tool that builds up time together with customers throughout their daily outings.
hmmm, it is the intention to silently keep the day's memories by one's side, just like engraving light onto film.
We have not yet confirmed specifically how the perspective gained from majoring in photography is reflected in the shape or storage structure of individual bags.