What meaning is carried by the bag brand name 'YEOMIM'?
While looking at bags, I came across the unique Korean name 'YEOMIM'. Curious about the background and meaning behind why the brand chose this word as its name, I decided to ask.
The name is taken from a native Korean word that refers to the action of drawing open collars or slits together, as well as the part that closes together in that way.
When we fasten a collar or do up buttons, we tidy up our clothes neatly. The word 'YEOMIM' originates from a term that means the action of gathering open collars or openings together, as well as the part closed together in that manner[1]. Designer Kim Ye-sook, who majored in photography, started the brand to express through bag design the perspective that used to capture everyday moments[2].
YEOMIM has 'an intimate relationship with the wardrobe's owner' as its slogan[3]. Based on the motto of wanting to blend naturally yet specially into everyday life, instead of excessive technique, it ponders craftsmanship that is used practically in daily life[4].
hmmm, the name YEOMIM goes beyond the simple act of closing a bag's opening; it is closer to an attitude of hoping that the items in the wardrobe and the user's day fit together seamlessly.
We have not yet confirmed whether there is a unique closure mechanism or specific sewing method for the bags derived from the meaning of the word 'YEOMIM'.