What kind of space is the 'Gelato Bar' attached to the name of the Hannam flagship store?
While looking for the flagship store of a perfume brand, seeing a dessert name in the official title makes one wonder. You become curious about how its setup differs from an ordinary showroom where you only smell scents.
It is a space created together with Pinocchio, a gelato brand from Seorae Village, decorated inside the store so that you can taste gelato at the same time as experiencing fragrances.
The first thing that catches your eye on the store sign is the name. SW19 operates its flagship store located on the B1 floor of 서울특별시 용산구 이태원로49길 14-3 under the name 'SW19 HANNAM & Gelato Bar'[1][2]. A dessert menu hangs side by side behind the name of a space that handles perfume.
It is not merely an epithet attached only to the name. SW19 collaborated with the Seorae Village gelato brand Pinocchio to actually set up a gelato bar inside the store[3]. It is a space designed so that you can taste cold gelato together alongside the experience of smelling scents.
hmmm, it is a setup that does not stop only at the sense of smell but opens up the sense of taste as well, making the time spent in the store multidimensionally memorable.
The specific types of gelato sold at the gelato bar or the regular operating hours have not yet been confirmed.