Is there a reason you recommend repairing an old bag to use it for a long time rather than buying a new one?
While wondering whether I should buy a new bag when mine became worn out, I grew curious about the background behind the brand holding its own repair event.
Because OZN views the act of selling bags itself as consuming the environment, it suggests repair as a way to help people consume less and use items sturdily for a long time.
Although it is a brand that sells goods, OZN first points out that the act of selling itself consumes the environment[1]. It recommends maintenance over consumption. The official materials show two facts: a story about usage that consumes less, and a temporary repair promotion held by the brand[2][3].
When discussing the craftsmanship of its multibag, rather than putting forward the word eco-friendly, OZN emphasizes its role in helping people consume less by making it sturdily[4]. This direction led to a repair event held at the end of 2024[5]. It was an attempt to extend the lifespan of items by having people repair and use well-worn bags.
hmmm, it is an honest choice that leaves less of a debt to the environment by keeping already-used bags in people's hands for longer rather than selling more new bags.
It has not yet been confirmed whether there are plans to continue the repair promotion regularly after the end of 2024.