What does 'Mubyeokjiga' written in the brand introduction mean?
When reading the brand introduction, you come across an unfamiliar Chinese character expression. It makes you wonder why a place that makes outdoor gear uses the word for 'house'.
It means 'a house without walls,' an expression containing the direction of lightweight outdoor activities that break down enclosing walls and step into nature.
It is the phrase that catches your eye first next to the brand name. LITEGEAR HOUSE puts forward 'Mubyeokjiga (A house without walls)' along with its English notation 'A house without walls' as the brand's motto[1].
Translating the Chinese characters directly, it means a house without walls. It carries the meaning of not dividing inside and outside with enclosing walls and ceilings on all sides, but making the open outdoor scenery itself a space to stay in.
LITEGEAR HOUSE advocates lightweight outdoor activities that become fully one with nature[2]. The reason it uses the name 'house' yet does not erect walls is that only when you lighten the load of your luggage and head outdoors with a light step can you face nature with your whole body.
hmmm, the 'House' attached to the name is closer to an open shelter that helps you walk seamlessly into nature, rather than an enclosed building.
We have not yet confirmed the specific time or occasion when this slogan was first created.