What else does LOW CLASSIC make besides clothes?
Non-clothing items such as fragrances, eyewear, and props catch the eye in stores or on social media, but it is difficult to tell how far each project has developed. One also wonders where to go to buy them.
It has expanded in three directions—fragrance, eyewear, and living—leading to a store, a collaboration collection, and an acquired brand, respectively.
The first place you encounter is the 3rd floor of the Mirae Building. The second store of SUJIPMIHAK, a fragrance brand developed by LOW CLASSIC, opened on this floor.[1]
Eyewear was not made alone. Joining hands with the eyewear brand oror, they presented an eyewear collection together.[2] Living enters through yet another route. Lee Myung-shin announced that a living brand would be launched within month 8, having acquired the curation shop SUJIPMIHAK.[3] A flagship store opens in line with the launch; the location of this new brand's first standalone store is near Hannam-dong, Seoul, and the brand name will be used as it was prior to the acquisition.[4][5]
hmmm, looking at the three branches side by side, what increased were categories, but the method of expansion was different each time. For fragrance, they developed it directly and expanded stores; for eyewear, they placed their name alongside an outside brand; and for living, they acquired an already operating shop, even keeping its name.
We have not yet confirmed what items will constitute the living brand SUJIPMIHAK's first lineup.