Now that there are three stores, is there news about the next store as well?
When a new store opens, it is natural to wonder where the next one will be. However, the direction of officially confirmed talk points to a slightly different place.
Plans for a fourth store have not yet been confirmed, and what the brand is attending to first right now is online.
Currently, there are three offline stores. The Seoul Yaksu and Garosu-gil locations established themselves first[1], and Seongsu 86, which opened last month, was added as the third store. Seongsu 86 is also the first space presented by LOW CLASSIC under its new designer leadership[2].
Where, then, will the fourth be? An answer to this question has not yet emerged; instead, what Lee Myung-shin identified as the task she is most focused on right now is the reorganization and expansion of the online platform[3]. This is not a direction of increasing channels. Rather than having many channels operating beyond the official website, touchpoints have been deeply designed one by one, focusing on qualitative growth over quantitative growth[4]. Redesigning the offline strategy and contemplating direct overseas entry were mentioned as the next steps — with the condition attached that it will be after online has stabilized to some extent[5].
hmmm, attending to online first at a time when the store count has increased to three can also be read as meaning that opening the next store is currently placed on hold in the queue. Therefore, it is likely that changes to the website will catch your eye before news of a fourth store.
The timing or location of the fourth store, as well as specific details regarding the online reorganization, have not yet been confirmed.