The word 'vintage' comes up often in news about LOW CLASSIC; does this mean they make their clothes vintage?
As you read through introductions to their pop-ups, spaces, and collaborations, the word vintage appears repeatedly. It is confusing whether the clothes themselves are vintage or if it refers to something else.
LOW CLASSIC repeatedly brings in vintage across different contexts, such as pop-up selections, lounge furniture, and collaborative artwork.
The place where vintage appears is not inside the clothing, but beside it: an invited selection, furniture to sit on, and past logos translated into prints. The point of contact is different each time.
The first place is the pop-up. LOW CLASSIC invited Nhỏgirl for her first pop-up in Korea[1], and genuine vintage, denim, and European designer vintage curated by Nhỏgirl were paired together in sets with outer garments and bags from the FW25 collection[2]. In the second place, vintage becomes something to sit on rather than wear. The 1st floor lounge took the film <2001: A Space Odyssey> as its concept, and the furniture actually placed there was selected from 1960s–1970s vintage[3]. In the third place, the form changes once more. In the collection with UNIVERSAL, it was not the object, but the artwork that was old — all artwork was curated from UNIVERSAL's past logos to create a vintage mood[4].
hmmm, when you put these three places side by side, vintage serves in this brand not as a material for making clothes, but as a counterpart placed alongside the clothes.
The reason for repeatedly inviting vintage in this way, or the selection criteria, has not yet been confirmed.