Could the limited items released to commemorate the renewal only be purchased by visiting the store?
When seeing that limited-edition items are sold only at specific stores, the first question is whether one has to visit in person. For readers who live in non-capital regions or find it difficult to make time, this answer determines whether they can make a purchase.
You did not have to visit the store, but there were only two places where you could purchase them: the flagship store and the official website.
On 2024-05-08, LOW CLASSIC fully renewed Mirae Building to provide a new spatial experience[1]. To commemorate this, it released exclusive items from both its main line, LOW CLASSIC, and LOW CLASSIC Lc, and these clothes could only be purchased at the Mirae Building flagship store and the official website[2].
Therefore, the choices at that time were twofold: opening the official website online, or visiting Mirae Building in person. If you chose to visit in person, the floors were divided once more. The 3rd floor was the LOW CLASSIC showroom and the 2nd floor was the LOW CLASSIC Lc showroom, so the floor your steps led to depended on which line's items you went to see[3].
LOW CLASSIC has stated that it does not have many channels other than its official website and focuses on qualitative growth rather than quantitative growth[4]. hmmm, restricting the sales channels for the commemorative items to two places also seems close to a method of using existing touchpoints more deeply instead of expanding channels — in other words, the word "limited" was tied to location rather than quantity.
We have not yet confirmed specifically what items the exclusive items were and until when they were sold.