What is the 'Kintsugi' mentioned in the collection introduction?
A reader came across an unfamiliar word written as the inspiration while looking through the 2025 F/W collection. Without knowing its meaning, it is difficult to understand why the collection name and campaign were created the way they were.
Kintsugi is a Japanese technique of repairing broken pottery by mending it with gold, and it is the concept that LOW CLASSIC took as the starting point for this fall/winter collection.
When repairing broken pottery, people usually try to hide the flaws. Kintsugi goes in the opposite direction — by filling the cracks with gold or lacquer, it leaves the traces of repair intact rather than erasing them, keeping those lines as part of the vessel.
This is why the 2025 F/W collection is named 'Tying Fragments'[1]. LOW CLASSIC began this season from artist Glen Martin Taylor and the concept of Kintsugi[2], and what the collection seeks to convey is connection, regeneration, and the serene beauty found within imperfection[3].
The way the campaign was shot also points in the same direction. Following a road trip across Iceland like a documentary, it captured unposed moments rather than neatly arranged scenes[4].
hmmm, recording a season that brought up Kintsugi on the moving road rather than in a studio appears to be a consistent choice. This is because the attitude of not erasing flaws and the attitude of leaving uncurated scenes behind ultimately stem from the same place.
We have not yet confirmed which specific garment details the mended lines of Kintsugi were translated into.