hmmm, a good brandFASHIONLIVINGFIELDTASTEMY ACCOUNT

Go back
Current question path: 1

HORIE TOUKIKitchenToolHT-21

When looking at HORIE TOUKI, should one focus on the store's founding in 1965 or the company's establishment in 1990?

When reading the history of HORIE TOUKI, both the store's founding and the corporate establishment are listed side by side, which may leave one wondering which point to understand as the brand's main axis.

hmmm editorial answer

The store in 1965, which distributed ceramics, and the company in 1990, which added planning capabilities, are distinct starting points that changed the way HORIE TOUKI handles ceramics.

In 1965, it was a store that distributed tableware, and in 1990, it became a company that plans ceramics. Its role expanded. HORIE TOUKI opened in 1965 as Horie Store and wholesaled ceramics[1][2], and upon establishing the company in 1990-09, it added the function of directly planning ceramics[3][4].

This time, rather than the founding years, look at the brands handled by HORIE TOUKI. The names are diverse. HORIE TOUKI carries brands such as h+ presenting everyday ceramics, ENZO created with Makoto Koizumi, and Has in collaboration with Kosho Shirotani[5]. The crossroads of choice lies in perspective. How you encounter HORIE TOUKI differs depending on whether you first examine the depth of curation built over years of wholesaling, or first experience the forms and uses proposed by its planned brands.

hmmm, if the beginning in 1965 cultivated the discerning eye for selecting good tableware, the beginning in 1990 became the hand bringing the tableware it wanted to create out into the world.

Unanswered questions

The specific ceramic items mainly handled at the time of the store's founding in 1965 or the specific trigger for transitioning to the company establishment in 1990 have not yet been confirmed.