Looking at Azmaya products, are there common recurring characteristics in the way they are made?
From ceramics to metal tableware, the production workshops and regions differ for each tool, making one wonder how the brand produces its goods.
Azmaya does not have its own production facilities or exclusive designers, but repeatedly uses a method of visiting workshops and artisans across Japan to create everyday items together.
There is neither a factory nor an exclusive designer[1]. Azmaya operates in the form of a producing group that oversees planning and management, without having in-house designers or running its own production facilities[2]. Instead of stamping out items directly, it visits workshops and skilled artisans across Japan to build relationships[3].
The official business objective is the promotion of handicraft industries[4][5]. It places at its center the work of helping workshops remaining in each region secure work and sustain themselves across generations[6].
Generally, a producing-style manufacturing method carries the advantage of fully capitalizing on the unique craft techniques and material expertise of each production region, instead of owning manufacturing equipment. Azmaya likewise functions as a collaborative collective of artisans and designers that translates time-honored traditional techniques into modern everyday goods[7][8].
The total number or specific complete list of workshops currently continuing collaborations across Japan has not yet been confirmed.