The model's height is listed differently depending on the product, so which one should I refer to?

There is a general guide across the entire brand, and there are separate numbers listed for each product. The general guide states that the female model is 171cm wearing size 0 or S, and the male model is 178cm wearing M^[1].

However, when you look at individual products, the numbers differ. The male model for Slim Shirt Beige and Pocket Zip Up Jumper Grey is 185cm wearing M^[2][3], and for SQUARE POCKET OVERSIZED SHIRTS, a 186cm model wore the same size M^[4]. It is the same for women's items, where a 177cm model wore size 0 for Knotted Collar Top Black^[5].

Therefore, when viewing the photos, it is better to check the number on the product page first. This is because, even for the same size M, a photo worn by someone 178cm and a photo worn by someone 186cm will look different in terms of length and where the sleeves fall. Additionally, measurements in the size chart may vary by 1~2cm depending on the measuring position and fabric elasticity^[6], so it is safest to estimate by considering the numbers in the chart together with the model's height.

hmmm, the fact that the same size M appears across various heights from 178cm to 186cm is itself a helpful reference — it allows you to check from multiple points how a single garment looks depending on height.